Extravagent marketing claims

Claims that any system is ‘four steps ahead’ or ‘more advanced’ or ‘a step beyond’ should be treated with suspicion – what are the ‘steps’ - in what way is the system ‘more advanced’ – ‘a step beyond’ what?  Statements of this type are just being used to pull the wool over your eyes.

IPL users may also claim that their systems are lasers (1 in 3 of current yellow pages advertisers are doing this) – so, write down the name of the system offered and find out what in fact it is – if it is being misrepresented, draw your own conclusions.

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